Soccer video games and beer commercials appear to go hand-in-hand. Throughout each NFL recreation, followers anticipate at the very least one Budweiser Clydesdale to gallop onto their screens.
Nonetheless, Amazon is setting a brand new precedent for weeknight kickoffs. Throughout Amazon’s first streaming of “Thursday Evening Soccer” this season, alcohol-related adverts have been nowhere to be discovered. As highlighted in a Thursday Bloomberg article, wine, beer, and spirit manufacturers aren’t permitted to promote throughout Amazon’s programming, per the company’s sponsored advert pointers.
“Please notice that this coverage doesn’t cowl alcohol content material featured in non-alcohol adverts (for instance, a film trailer starring actors consuming alcohol). Per the Prohibited Content material coverage, advert content material should not encourage, glamorize, or depict extreme consumption of alcohol,” the model states.
That is the primary 12 months that the streaming platform will completely broadcast NFL video games each Thursday. Starting with a Sept. 15 Los Angeles Chargers vs. Kansas Metropolis Chiefs recreation, Amazon Prime is ready to broadcast 15 video games all through the NFL season. Amazon Prime members can benefit from the video games at no further price.
Whereas adverts from alcohol manufacturers can’t be offered to Prime Video immediately, there’s an opportunity that viewers may nonetheless catch a peek of a brew or two. The company reserves advert slots for NFL programming, which might probably embrace beer manufacturers, in keeping with Bloomberg. As Anheuser-Busch InBev is the official beer sponsor of the NFL, the conglomerate’s manufacturers may take pleasure in some display screen time throughout these slots.
Regardless that your favourite brews received’t take pleasure in Thursday display screen time, that definitely received’t cease anybody from sipping a chilly one throughout video games.